The Coach's Critical Mistake? Taking On The Executives and an Infallible Leadership Class

Itranspired he was able to withstand losing against lower-league opposition. He weathered losing a crucial European final against one of the worst Tottenham teams in living memory. He withstood losing at home against West Ham and Wolves, finishing 15th, his rigid approach, squandering the team's best academy products, a poor winning percentage, calling the squad the worst in Manchester United history. Yet, there existed one adversary with whom Ruben Amorim would not be allowed to tango. You come at Jason Wilcox, you had better succeed.

Unfortunately, like many a Premiership right-back in Blackburn’s title-winning 1994-95 season, the coach came at the executive and appears to have failed. Even the most distracted of readers will notice the irony here: a manager who frequently berated at his players for losing individual battles succumbing when confronted by the intense pressure and animal charisma of one of England's top division's most feared football executives.

And frankly, this whole bruising episode appears to portray Jason Wilcox in a whole new light. It may have been tempting, given his brief stint in a similar role at Southampton, to regard Jason Wilcox as little more than a drudge within the club's structure: a man who owed his position as much to his close relationship with his former boss Omar Berrada rather than any demonstrable skill. How mistaken everyone was. In brilliantly outmanoeuvring the club's celebrated head coach, as he outmanoeuvred the hapless a previous executive before him, Jason Wilcox has proved himself as one of football's true generals: a strategic mind that the club's competitors are now rightly wary.

The Strategic Clash Over System & Philosophy

To illustrate, this was the director who being involved in the leadership that hired the 3-4-3 fundamentalist Amorim originally, played a key role in trying to persuade him to ditch his favored formation. Naturally, these pleas faced pushback. But perhaps such directives carry more weight when delivered by a man with the unimpeachable football pedigree he possesses, holder of international appearances and a role in a title-winning side from 31 years ago.

Perhaps in time he might agree to explain his thought processes publicly. Perhaps at some point he might be asked regarding why the coach is departing with full compensation, without any penalty clause activated. The director seldom speaks publicly, and with very good reason. The real thinkers of this sport – individuals such as Jason Wilcox – function at a level exceeding our mundane comprehension. Were he to speak, most likely all we would hear is a series of ultrasonic blips and four-dimensional whirring. Wanting is not equivalent to being prepared to receive.

The INEOS chief allegedly proposed playing Bryan Mbeumo at right wing-back.
The club's co-owner has allegedly suggested playing Bryan Mbeumo in an unfamiliar defensive position. Photograph: Getty Images

An Supreme Power Behind the Throne

Naturally, in training our focus on the sporting director we overlook the true genius behind the modern United throne. The director is, in reality, simply carrying out the directives of his ultimate line manager the billionaire owner, who privately has emphasized his desire for a back four. According to reports, the owner has also proposed deploying the forward as a right wing-back. The owner is eager for the club to adopt data science and analytics. Per reports, in an executive meeting early in his minority ownership, he announced that the team's approach of play “shall be decided in this room”.

Ultimately, Sir Jim is an expert in these intricate football matters, drawing from his background in industry and sailing. Most importantly he is immensely wealthy, and it is known, the rich are the best of us: more insightful, sagacious, more tactically astute, simply superior. Who else would you trust to manage an enlightened programme of cost-cutting, the building of a modern arena that looks similar to someone’s leftover knitting, the acquisition of Benjamin Sesko?

The Modern Soccer Hierarchy: Executives Over Coaches

This represents a shift that is becoming prevalent at the elite levels football. Historically, clubs foolishly delegated big footballing decisions to subordinate staff such as coaches, talent spotters – players themselves. Maybe previously feasible for an up-and-coming, innovative manager with ideas and energy to join a club and implement their plan through to completion. Yet how many businesses have these guys established? What number of mass redundancies have they managed? Far preferable to place the real power where it belongs: the leadership tier, the open-necked shirt brigade, the guys with the jaw-dropping LinkedIn profiles. It is wiser to decide the tactics in the boardroom and appoint someone who can tailor their offering accordingly. If managers were once chefs, they are now more akin to Deliveroo drivers: not really responsible for the product, but still ultimately answerable should it be delivered poorly or leaks out of the box.

In the meantime, a coach's role has become less about crafting the philosophy and more about marketing it: the front-facing representative on the front desk, the visible figurehead for a club they can do little to change. A coach at Chelsea takes a squad of very young players into Europe and secures two medium-sized trophies, and effectively is dismissed for speaking out. A manager at Celtic finds his reputation ruined while the people who appointed him live to blunder indefinitely.

A Modern Corporate Football: Responsibility for the Coaches

And possibly in a small way this is simply neoliberalism in action: the rise of a privileged elite who are infallible, whose choices are always untouchable, whose mistakes can always be resolved by sacking without explanation. Hire the 3-4-3 coach and then dismiss them for playing too much that system. Hire the process guy and later discard them for taking too long. And above all show gratitude; for the incremental season ticket price rises, for the latest summer signings, for the reality that the adults – regardless of their expertise – are in charge.

Sydney Taylor
Sydney Taylor

A marketing strategist with over a decade of experience in digital campaigns and brand development across Nordic markets.